hermes purse
Associate professor yuan ze university majoring in ShenYongZheng pointed out: “consumer marketing costs at least khcxgvhdfs accounts for 20% to 6% of the revenue is really low!” And to Hermes marketing expenses usage, also different from other products; It will be the mass media advertising costs to lowest, the resource on top of customer service. And the brand marketing fee usage, also of the brand and the extremely different. According to the AC Nelson statistics, before August this year, Hermes plane media advertising only 43 hermes purse page, LV, has one hundred and sixty-seven pages, the Chanel has one hundred and fifty-three pages, the former less than a third of the above two. “The high-quality goods emphasizes the exclusive one-on-one with communication service process, not like the public products, need for millions of consumers do advertising. So we would rather direct investment in the client will come into contact with the product, outlets, staff body.” Thomas the truth. ShenYongZheng analysis, media advertising can only build name recognition, for preferences and actual purchasing power is limited impact, “Hermes is completely go niche market high-quality goods, playing too much advertising it didn’t, and may also LianJiaHua brand image.” Different from most high-quality goods will be spent in marketing expenses do show, looking for star advocacy and media advertisement, Hermes don’t please star endorsements, is ready to throw money at the annual theme activities or silk scarves and exhibition.
